Commercial Design
J.Cat Beauty Enterprise, LLC
One year as in-house designer for J.Cat Beauty Enterprise, LLC, a US cosmetics company, owning packaging, retail displays, PR collateral, email, and social across the full marketing funnel, from print and 3D to video.
Video · Packaging · Displays · Promo Notes · Newsletters · Banners · Social
Overview
As in-house designer at J.Cat Beauty Enterprise, LLC, I owned graphic design across every customer touchpoint, from product packaging and trade-show displays to newsletters, PR notes, promotional banners, and social video. A warm, California-inspired visual language ties the whole system together, and much of the supporting photography was shot and retouched in-house.
Impact
Video Design
Promotional videos built to hold attention in sales meetings and lift engagement. Rather than lean on glitter and busy transitions, I stripped the effects back and tuned the pacing, so every cut stays clean, fast, and focused on the product itself.
Deliverable · Promotional videoTwo J.Cat Beauty promotional videos. Press play for full sound. These play inline anywhere, including straight from the file.
Package Design
Retail packaging for J.Cat's California-inspired line. Each pack pairs a sunset palette with how-to-use photography I shot and retouched in-house, so the instructions read as clearly as the branding. The eyebrow-scissors and brush-cleaner packs share one visual system while giving each product its own identity.
Brow-shaping scissors · BR53
Silicone brush cleaner · BR54
One California sunset system across two products: brow-shaping scissors (BR53) and the Soak & Rinse silicone brush cleaner (BR54), with in-house how-to photography.
Show Display Design
Booth headers and display graphics for J.Cat's stands at ASD and COSMOPROF, two of the largest beauty trade shows in the United States. I combined 2D graphics with 3D-modeled structure so the displays held their own on a crowded show floor.
Promo Note
PR notes, the cards that ship alongside products sent to influencers, designed for two eyeshadow palettes. Each card carries true-to-shade swatches and a concise product story, matched to the mood of its packaging.
Newsletter
Email newsletters announcing launches and seasonal campaigns. Each edition follows a seasonal theme for a consistent brand feel, embeds QR codes that open product videos, and links straight through to product pages, moving customers from inbox to purchase in a tap.
Promo Banner
Pop-up web banners for seasonal and event campaigns on the J.Cat storefront. I photographed and composited each background to match the season and the promotion it supported.
Social Contents
Short-form content for J.Cat's official Instagram. Taking cues from high-performing beauty Reels, I foregrounded each product's signature feature, the videos consistently outperformed the brand's other posts, with the top cut passing 54K views. Each thumbnail links to the original post.
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